“Leading the way for heaven sent hair”

Tangle Angel

Our Brand Exposure Services | Visibilis

Digital PR & Link Acquisition

Our Clients - Tangle Angel | Visibilis

The Brief

As the owner of Tangle Angel, celebrity and royal hairdresser, Richard Ward was already well established, the target was to push the Tangel Angel brand as an authority within the hair and beauty industry.

Our Approach

The lack of the presence, when compared to direct competitors within the beauty industry, was prevalent and we wanted to change this.

At the beginning of the campaign, we undertook target audience universe analysis  – which we curated and detailed a network of high tier influencers, relevant journalists and publications within the beauty sector. We then looked to implement a finely-tuned outreach strategy to not only expand Tangle Angel’s organic footprint but to place the brand front-and-centre as one of the leading go-to brand’s for haircare, tips and tricks.

The Results

We have seen a substantial increase in social presence, with over 12,000 strongly engaged social media followers.
Coverage secured across the biggest and most relevant beauty industry publications including the likes of Woman & Home, Glamour and Luxury Lifestyle Magazine.
Tangle Angel are seen as a true authority within the industry, regularly approached to provide expert hair care tips, as featured in the likes of Cruise Magazine and Wedding Ideas Magazine.
Strong relationships built with a range of brands within the industry, undertaking regular social collaborations and competitions.

Be seen, be great.

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Our Clients - Elvi | Visibilis