“Proving international growth for nutrition brand”
The Protein Bread Company
Visibilis was tasked by Australian nutrition brand The Protein Bread Company to increase levels of return from ad spend through biddable media activity – driving sales and generating new customers for the brand’s range of high protein, low carb packet food products.
We worked to initially restructure previously existing biddable campaign setups across both Google Ads and Facebook in order to drive sales from lower funnel audiences.
An account restructure was required, focusing on an exhaustive, granular product led setup, while also leveraging the brand’s notoriety within Australia and New Zealand as being a quality provider of high protein everyday food products.
Within Facebook, previous activity focused solely on boosted posts. This allowed us the freedom to roll out the brand’s first exposure through Facebook paid ads – focusing on a mixture of increasing brand awareness via carefully selected audiences to drive people into our purchasing funnel, before retargeting through product listing ads.
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