After a series of lacklustre SEO campaigns from other external agencies, the client had lost a lot of love for the impact and influence of organic channels on their bottom line. Instead, they heavily invested in paid search and affiliate activities to help grow sales…We knew we had our work cut out.
Despite their ability to perform strongly within the biddable space, Kiddies Kingdom was previously being outranked and outflanked organically by key competitors across a huge number of key baby retailer terms.
We took a holistic view of the search channel to identify which keywords organic and paid search should cooperate on to drive optimal return on the search budget
Our highly in-depth technical SEO audit managed to pinpoint many areas throughout the website that required optimisation to help build out a strong foundation that would allow our content marketing and outreach strategies to flourish.
With a vast array of products, categories and brands, one element of our SEO strategy was to concentrate on driving revenue and increasing visibility across their core terms and product lines.
However, in an industry which is extremely brand loyal, we quickly understood that price, product and position is not enough for most website visitors. Our SEO-lead content marketing strategy, underpinned with some highly-sought after features in industry-leading publications, has also helped to grow and reposition the Kiddies Kingdom brand.
Be seen, be great.
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