“Furthering visibility of the largest greetings card retailer in the UK”

Hallmark

Our Brand Exposure Services | Visibilis

Digital PR & Link Acquisition

Our Clients - Hallmark | Visibilis

The Brief

The objective was to increase Hallmark’s online presence through a multi-channel digital PR and outreach strategy – building up brand awareness, engagement and positioning to showcase Hallmark’s card and gifting ranges.

Our Approach

We developed a persona driven outreach strategy to align with the brand beliefs and overriding brand mission. The digital PR and outreach plan generated conversation around new ranges and relevant trending topics.

The Results

Developed a strong relationship with the blogger community, ensuring consistent and relevant coverage to the appropriate target audience across the campaign.
Features and links across several core titles including the Daily Express, Pick Me Up Magazine, Radio Times and Woman’s Own.
Over 200 media placements secured, with a combined reach of over 15 million followers.
Coverage on This Morning online and a further 3 times in the This Morning digital App.

Be seen, be great.

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Our Clients - Elvi | Visibilis