“Creating an all-inclusive universal brand image”

ELVI

Our Brand Exposure Services | Visibilis

Digital PR & Link Acquisition

Our Clients - Elvi | Visibilis

The Brief

Elvi launched the #everyBODY campaign featuring clothing in sizes 8-28 – with the belief that the future of fashion should be inclusive.  The client felt that their internal Digital PR and Outreach strategy was lacklustre and needed more emphasis on inclusivity.

Our Approach

Our approach was driven by the SEO strategy throughout the campaign.  We formed a creative content marketing plan designed to drive brand awareness while fully aligned with the SEO strategy.  This consisted of targeting key areas of the industry, including modest fashion, disability fashion, European and American Influencers, we built a network of fashionable and relevant influencers linking out to ELVI. We also targeted niche and regional news and magazines, to secure digital and print coverage for the brand in a variety of relevant communities.

The Results

Through utilising hero products, the strategy clearly drove sales. Product placement both the Mail Online and Yahoo Style directly influenced conversions and had a clear and correlated impact on campaign success.
Coverage and links across a range of the biggest and most influential industry publications, including Daily Mail, Yahoo Style, Vows and Venues and Confidentials.
71 media placements in 6 months, which included secured coverage on up to 75% of high tier priority list.
Increased referring domains by 60% year on year.

Be seen, be great.

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