Elvi launched the #everyBODY campaign featuring clothing in sizes 8-28 – with the belief that the future of fashion should be inclusive. The client felt that their internal Digital PR and Outreach strategy was lacklustre and needed more emphasis on inclusivity.
Our approach was driven by the SEO strategy throughout the campaign. We formed a creative content marketing plan designed to drive brand awareness while fully aligned with the SEO strategy. This consisted of targeting key areas of the industry, including modest fashion, disability fashion, European and American Influencers, we built a network of fashionable and relevant influencers linking out to ELVI. We also targeted niche and regional news and magazines, to secure digital and print coverage for the brand in a variety of relevant communities.
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