“Leading the way for heaven sent hair”
Digital PR & Link Acquisition
As the owner of Tangle Angel, celebrity and royal hairdresser, Richard Ward was already well established, the target was to push the Tangel Angel brand as an authority within the hair and beauty industry.
The lack of the presence, when compared to direct competitors within the beauty industry, was prevalent and we wanted to change this.
At the beginning of the campaign, we undertook target audience universe analysis – which we curated and detailed a network of high tier influencers, relevant journalists and publications within the beauty sector. We then looked to implement a finely-tuned outreach strategy to not only expand Tangle Angel’s organic footprint but to place the brand front-and-centre as one of the leading go-to brand’s for haircare, tips and tricks.
Be seen, be great.
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